Great Design

One Shot, One Kill, Plus Some Swagger

The Sniper movie franchise has been wrung out like a dirty rag containing just a few more drops of water.  After having seen the original Sniper film, I was somewhat disappointed when I heard all the sequels were bad.

Which is why, after seeing the box cover for Sniper: Legacy, I couldn’t stop laughing, and yet also half-wanted to see this film.

The main reason for these mixed emotions was Tom Berenger wearing a baseball cap half-sideways in the field.  This, coupled with the official tagline (“Like Father Like Son”), made it priceless.

Sniper Box Cover I

The unexpected swagger with the baseball cap implied Tom Berenger had finally ascended to the level of sniper deity.  He was so good at his job, he was now taking out his targets with style.  This was something new.  This was something fresh!  And not only that – we couldn’t tell for sure – but it looked like he wasn’t necessarily interested in passing the torch to any of his descendants!  Maybe not a figurative torch anyway.

But alas, a second box cover revealed the truth.  Tom Berenger was actually wearing some sort of fisherman’s hat.  And if you clip that image at just the right spot, it produced what looked to be a half-sideways baseball cap.

Sniper Box Cover II

Was this clever editing designed to produce different images that might appeal to different demographics?  Riding, perhaps, right on the edge of Gestalt Theory?  If I had to guess, probably not.  But at the same time I can’t rule it out.

Gestalt Theory. Composition by Impronta on September 29, 2011.
Gestalt Theory. Composition by Impronta on September 29, 2011.