Expect the unexpected.
Dougles And Gripples
Sometimes I like to optimize the smallest of things. For instance, what do you do when you want to compare products at Lowe’s and Home Depot? This is what I do. I type lowes homedepot on Google.com (my browser’s homepage) and hit enter.
The top two results are what I’m looking for. I middle click on each and proceed with my comparison. It shouldn’t be lost on the reader how incredibly stupid this optimization is, but just the same, what would we even call this optimization? Has this phenomenon even been discovered by anyone else?
If not, we can throw some ideas out there. A successful two-hit search (as in the above example) could be a Dougle (portmanteau of double and Google). A successful three-hit search (extremely difficult) could be a Gripple.
And I would be shocked if there existed four search terms where a home run were possible. I refuse to believe it can be done. Remember, they have to be the top results. They can’t simply be on the first page of results. They have to be the very top results.