We will never forget them, nor the last time we saw them, this morning, as they prepared for their journey and waved goodbye and slipped the surly bonds of earth to touch the face of God.
President Ronald Reagan, January 28, 1986 National Address
I think it’s a high caliber design because it’s simple and it exhibits integrity, or at least it presents itself as having integrity, which is probably close enough. The truth is, it’s very difficult for a company to have this level of integrity. Any design which puts that on display will tend to catch your eye and you will tend to remember it.
If you wanted to be a perfectionist, you would probably remove the ‘Learn More’ hyperlink at the very bottom. It takes away while adding nothing. Clicking on the ad itself should take you to the exact same destination. Removing that text makes the ad more simple.
Humans can survive three minutes without air, three hours without shelter, three days without water, three weeks without food, but just three seconds without hope.