I think it’s a high caliber design because it’s simple and it exhibits integrity, or at least it presents itself as having integrity, which is probably close enough. The truth is, it’s very difficult for a company to have this level of integrity. Any design which puts that on display will tend to catch your eye and you will tend to remember it.
If you wanted to be a perfectionist, you would probably remove the ‘Learn More’ hyperlink at the very bottom. It takes away while adding nothing. Clicking on the ad itself should take you to the exact same destination. Removing that text makes the ad more simple.
I’ve been reading First Aid, CPR and AED Advanced. Overall, the book has been pretty clear, but there have been a few exceptions. Page 95 (below) is one of them.
This page messes with my mind. To me, it’s just like that mildly annoying color-related brain teaser that tries to trick your brain – which apparently is well documented and called the Stroop Effect.
In this flowchart, when the designer(s) decided which of the two choices (‘Yes’ or ‘No’) should be green and which should be red, they adopted the very common classification system where ‘Yes’ is green and ‘No’ is red. However, they overlooked the context of the diagram, and specifically, what ‘Yes’ and ‘No’ indicate.
In this diagram ‘Yes’ means the victim has a head injury or has significant breathing problems. My mind wants that to be colored red because it conveys a huge negative. This classification system ought to trump the more basic one. It’s more aligned with how my mind works. Maybe if you’re a real Yes/No-oriented person, you see it the other way.
So what is real art? Well, the question itself is misleading. To explain, we’ll drive down a meandering path, hopefully passing a few controversial sights along the way.
When I was younger it seemed like I had a lot of free time. And I spent a considerable amount of it watching different films. Believe me when I say I’ve seen a few. You might even call me a cinephile. I’ve seen performances that are great, performances that are a level beyond great, and yes, I have seen the best performance of all time. Have you? Chances are you might not have.
The film was Kalifornia. Not easily categorized, it’s an all but forgotten 1993 masterwork by Dominic Sena. Brad Pitt delivered an untouchable performance in the role of Early Grayce, a psychotic redneck who is only occasionally connected to reality. The character is extremely authentic and anything but one-dimensional. In particular, Grayce gives us hints that point to an enigmatic depth. You also forget it’s Brad Pitt. Extremely difficult to pull off. Maybe almost impossible. The artistic merit here is way off the chart! If it were measured by an odometer, it would have rolled over several times.
That year, Tom Hanks took home the Oscar for his role in Philadelphia. Now, I saw Philadelphia. Tom Hanks did a great job in his role – no doubt about it. But comparing his performance in 1993 to the one Brad Pitt gave would be like comparing the vocal strengths of John Travolta and Pavarotti.
OK, if I’m right, how could this be? After all, the official name of those golden statuettes they give out is: The Academy Award of Merit! Well, let’s take a very quick detour and consider the viewpoints of just two dissenting actors. George C. Scott, a winner of one Academy Award, refused to even take part in the Oscars. One reason given was the political nature of the event. And perhaps Mickey Rourke said it best in an interview once when he described the film-making business in general: “It’s all politics.”
Back to Kalifornia, we have a movie which was rated NC-17 in its original cut. Philadelphia on the other hand is a PG-13 film that we can imagine might one day be shown on national holidays. Entertainment aside, Kalifornia is a movie with virtually no redeeming value. In fact, you could probably make the case that society would have been better off without it! Philadelphia aspires to do big things. It demands to have a conversation about how people should be treated. In the end, it’s more or less a perfect fit for Hollywood’s portfolio of “important movies”. This portfolio is an important part of Hollywood’s image and branding.
Now, if we stipulate for a moment that in reality Hollywood is actually governed by politics, is it really surprising that in 1993 Tom Hanks got the award, and Brad Pitt and Kalifornia received nothing – no wins, no nominations, nothing at all from the Academy? (That year, Kalifornia received a handful of awards at minor film festivals, some of which I had never heard of.)
Maybe what I’ve said is true and maybe it isn’t, but actually the idea is what counts. We’re kind of getting an oblique glimpse of a very serious conflict. There is a tension between two competing forces: purity of art and politics behind art. And this idea can be generalized slightly. If we say that politicizing art is to add constraints to it, then we can view all art as having a certain amount of constraints. Of course, this is nothing new. For ages, professional artists have been commissioned to work on art that patrons desire. It pays the bills, and has yielded priceless art. The question of whether constraints degrade art is not a simple yes-or-no question.
Let’s take another small detour. Consider the old question: Do humans have free will? The question implies a yes-or-no answer, but I believe, at it’s very core, the answer must be stated in shades of gray, so to speak. (We’re specifically ignoring the more ambitious form of the question seeking to know if all decisions can be predicted ahead of time. For our purposes here, we’re assuming that decisions are in general not predictable.) If we truly had free will, we would not need to drink water or eat food. But these are constraints that are placed on us and must be respected. If we don’t respect them, we will cease to exist in this world. (It should be noted that a tremendous amount of blood has been shed over satisfying these two basic constraints.) So it’s hard to say we have free will. However, I’d be pretty comfortable saying we have free will with a variable number of constraints placed on it. And the key point is this: the fewer constraints a person has placed on him, the more free his will is. Said differently, in life, and in all of its various aspects, a minimized set of constraints is a jewel of great price.
Back to artistic integrity, I would suggest that the fewer constraints an artist has placed on his work, the more likely it is his work will have greater artistic quality.
Don’t believe me? Have you ever seen an uninspired, mediocre sequel to a good movie? Chances are, this was the result of the following constraint: a group of financiers’ desire to rake in a bonanza of cash without any underlying artistic product. Ever seen awkward product placements in movies that distracted you from your previous suspension of disbelief? Very similar constraint. How about wartime propaganda? It’s typically effective, but rarely as enjoyable as art under just a few less constraints; most of the time, it’s pedestrian. With the skills they have, and working under the given constraints, an artist can do an excellent job in producing anything, including propaganda, but the work itself will probably lack the artistic quality we’d expect from the same or similar artist under fewer constraints.
We’ve reached our destination. To summarize, the question of real art is a misleading one. There are really infinite grades of artistic quality. All things being equal, when there are fewer constraints on the artist, the art will probably be better.
You employ stone, wood, and concrete, and with these materials you build houses and palaces. That is construction. Ingenuity is at work. But suddenly you touch my heart, you do me good. I am happy and I say: “This is beautiful.” That is Architecture. Art enters in.
Charles-Édouard Jeanneret-Gris, Vers une Architecture