Brevity is the soul of wit.
William Shakespeare’s Hamlet
Brevity is the soul of wit.
William Shakespeare’s Hamlet
We will never forget them, nor the last time we saw them, this morning, as they prepared for their journey and waved goodbye and slipped the surly bonds of earth to touch the face of God.
President Ronald Reagan, January 28, 1986 National Address
The one thing that doesn’t abide by majority rule is a person’s conscience.
Harper Lee’s To Kill a Mockingbird
If you
Jack Welch, Former CEO of GE
Health Is Everything
I haven’t seen an ad this good in a while:
I think it’s a high caliber design because it’s simple and it exhibits integrity, or at least it presents itself as having integrity, which is probably close enough. The truth is, it’s very difficult for a company to have this level of integrity. Any design which puts that on display will tend to catch your eye and you will tend to remember it.
If you wanted to be a perfectionist, you would probably remove the ‘Learn More’ hyperlink at the very bottom. It takes away while adding nothing. Clicking on the ad itself should take you to the exact same destination. Removing that text makes the ad more simple.
You sin in thinking evil of people, but you often guess right.
Giulio Andreotti, Former Italian Prime Minister and Senator-for-Life
Only the dead have seen the end of war.
George Santayana, Soliloquies in England and Later Soliloquies
Humans can survive three minutes without air, three hours without shelter, three days without water, three weeks without food, but just three seconds without hope.
Rule of Thumb
Always Be Prepared
Common Variant of the Boy Scout Motto
Competing Classification Systems
I’ve been reading First Aid, CPR and AED Advanced. Overall, the book has been pretty clear, but there have been a few exceptions. Page 95 (below) is one of them.
This page messes with my mind. To me, it’s just like that mildly annoying color-related brain teaser that tries to trick your brain – which apparently is well documented and called the Stroop Effect.
In this flowchart, when the designer(s) decided which of the two choices (‘Yes’ or ‘No’) should be green and which should be red, they adopted the very common classification system where ‘Yes’ is green and ‘No’ is red. However, they overlooked the context of the diagram, and specifically, what ‘Yes’ and ‘No’ indicate.
In this diagram ‘Yes’ means the victim has a head injury or has significant breathing problems. My mind wants that to be colored red because it conveys a huge negative. This classification system ought to trump the more basic one. It’s more aligned with how my mind works. Maybe if you’re a real Yes/No-oriented person, you see it the other way.