Right now there’s a nasty defect in ebay’s system. When you look at an item’s listing, you are shown the item’s price and how much it will cost to ship. If you agree to buy the item, ebay policy says you are then obligated to pay for it.
That’s where the problem arises.
You see, when you’re set to pay for it, the price goes up! Yes, that’s right:
1.) You agree to buy the item at a certain price.
2.) ebay policy says you are now obligated to pay for the item.
3.) Woops, the price goes up! Sorry, but please enter your credit card number!
In my estimation, based on various heuristics, this looks like a slam dunk for any law firm. In this case, if a law firm filed a class action lawsuit against ebay, it would literally be the same thing as ebay writing that law firm a check for seven or eight figures. ebay’s clearly guilty, they might be looking to cover this up as we speak, and they’ll surely want to settle the lawsuit. The number of affected customers is probably high. And most probably don’t even realize they’ve been overcharged, or, depending on your point of view, been a victim of a breach of contract.
The few times I’ve noticed it, this defect is not a result of the user choosing a different shipping option. It sometimes exists when there is just one shipping option. It can be for a few cents, or as much as $10.
The price is right. This costs less than a typical double bacon cheeseburger, and the labor is minimal.
The biggest offender here is the sodium. It adds up to about 58% of the recommended daily sodium (which some say is too lenient as it is!). Just for comparison, a Bacon & Cheese Whopper from Burger King will set you back about 59%.
The sodium here could be scaled back with craftier product selection, as well as by not making everything a double. Here the veg*n beef and bacon accounted for the most sodium, although these Morning Star products did have the lowest sodium out of the veg*n product selection that was available to me, so there isn’t much room for improvement there. The bread added 10% sodium, and so there is definitely potential there. It’s good bread though.
The Sniper movie franchise has been wrung out like a dirty rag containing just a few more drops of water. After having seen the original Sniper film, I was somewhat disappointed when I heard all the sequels were bad.
Which is why, after seeing the box cover for Sniper: Legacy, I couldn’t stop laughing, and yet also half-wanted to see this film.
The main reason for these mixed emotions was Tom Berenger wearing a baseball cap half-sideways in the field. This, coupled with the official tagline (“Like Father Like Son”), made it priceless.
The unexpected swagger with the baseball cap implied Tom Berenger had finally ascended to the level of sniper deity. He was so good at his job, he was now taking out his targets with style. This was something new. This was something fresh! And not only that – we couldn’t tell for sure – but it looked like he wasn’t necessarily interested in passing the torch to any of his descendants! Maybe not a figurative torch anyway.
But alas, a second box cover revealed the truth. Tom Berenger was actually wearing some sort of fisherman’s hat. And if you clip that image at just the right spot, it produced what looked to be a half-sideways baseball cap.
Was this clever editing designed to produce different images that might appeal to different demographics? Riding, perhaps, right on the edge of Gestalt Theory? If I had to guess, probably not. But at the same time I can’t rule it out.
Sometimes I like to optimize the smallest of things. For instance, what do you do when you want to compare products at Lowe’s and Home Depot? This is what I do. I type loweshomedepot on Google.com (my browser’s homepage) and hit enter.
The top two results are what I’m looking for. I middle click on each and proceed with my comparison. It shouldn’t be lost on the reader how incredibly stupid this optimization is, but just the same, what would we even call this optimization? Has this phenomenon even been discovered by anyone else?
If not, we can throw some ideas out there. A successful two-hit search (as in the above example) could be a Dougle (portmanteau of double and Google). A successful three-hit search (extremelydifficult) could be a Gripple.
And I would be shocked if there existed four search terms where a home run were possible. I refuse to believe it can be done. Remember, they have to be the top results. They can’t simply be on the first page of results. They have to be the very top results.
I had just dropped off a bin or two of old household items for donation at the local Goodwill center. Afterwards, I checked out their inventory inside the store, and by chance I stumbled upon an item for sale which I had never even heard of: Yonanas.
There are very few things, and even fewer products, that I am unabashedly enthusiastic about. Yonanas is one of them! I will unabashedly promote Yonanas to family and friends. The name sounds a little goofy, but trust me, you need to get one of these machines. The way it works is extremely simple.
Freeze any type of fruit you like.
When you so desire, take the frozen fruit out and let it thaw for about 15 minutes.
Turn the Yonanas machine on and put the fruit or fruit combinations down the machine’s chute.
Out comes something reminiscent of soft-serve ice cream, but with ingredients that consist purely of fruit and nothing else. There are no other ingredients.
Simply put, this is fruit reimagined. My fruit of choice is bananas, but eating them in frozen form, for some reason, is twice as good. And when some bananas are losing their ripeness and I know I won’t get around to eating them, I just put them in the freezer. No more waste.
If you had to sell one thing for a living, this would be the thing. Every house should have one. Restaurants should sell this as a desert. I say these things in full sincerity.
Every single thing about this product is simple. The ingredients are whatever fruit you feel like buying at the store and trying out. The process of making it is simple. The time involved is almost non-existent. The final product itself is simple. Anyone who can eat ice cream can eat Yonanas. Children who are given Yonanas will probably like it as much if not more than ice cream, and will probably think it is ice cream.
Arguably, it’s also a healthier desert. Eating fruit is said to provide many health benefits, plus this is arguably healthier than other deserts with extra added ingredients you can’t even pronounce. At the very least, it’s as healthy as eating fruit. If you eat fruit, this is exactly the same thing. What you put into the Yonanas machine is what you get out.
And finally, as if that weren’t enough, your freezer actually runs more efficiently when it’s packed with more items. The more fruit you freeze, the more energy efficient your freezer becomes.
One word of warning. Many fruits are rich in sugar. If you do a search on Google for something like bananas sugar, you’ll get a customized search result that will tell you how much sugar is in a particular type of fruit. All of that said, for various reasons, some believe that the sugar in fruit is less of a health concern than the sugar that’s added to most processed foods.
And here’s a final piece of advice that may be useful. They say that people should not only watch the volume of sugar that they consume, but also the velocity in which they consume it. In other words, when someone is savoring their Yonanas desert slowly, that’s probably optimal health-wise.
Give Yonanas a try! People who have taken the plunge have come back to us and reported that it was a great decision. And just as a basic disclaimer, I have no financial interest in this product, nor any connection to Dole, the company that makes it.